Why Stillwhite introduced a Success Fee

For more than a decade, Stillwhite has been the world’s largest wedding dress marketplace — helping brides buy and sell dresses safely, affordably, and sustainably.

During that time, our pricing has remained largely unchanged, with no significant increases. As our community has grown, so too has the investment required to maintain and improve the marketplace. Rather than raising upfront costs for everyone, we’ve introduced a success fee that only applies when a dress sells. Here’s why:

1. Keeping listing costs economical

We want it to remain affordable to list your dress on Stillwhite. That’s why we continue to charge only a small listing fee upfront — ensuring you can showcase your dress to thousands of buyers without a large financial risk. The success fee only applies if your dress sells, so there’s no barrier to getting started.

2. Aligning our success with yours

A success fee means that we only earn more when you do. This model aligns our incentives: the better we are at bringing you buyers and helping you sell your dress, the more successful Stillwhite becomes. It’s a fairer and more balanced approach compared to raising flat fees for all users.

3. Supporting a safe and high-quality marketplace

Our listing fee continues to ensure that only genuine, high-quality items are added to the platform, while also supporting the operational costs of running a safe and reliable marketplace. This includes maintaining our customer support team, fraud prevention tools, and platform infrastructure.

4. Investing in marketing to bring you more buyers

The success fee allows us to reinvest heavily into marketing campaigns across search, social media, and bridal channels — ultimately driving more brides to Stillwhite. The result is greater exposure for your dress, faster sales, and higher chances of connecting with the right buyer.

5. Building a stronger selling experience

Beyond marketing, success fees enable us to continually improve the platform itself: better buyer tools, safer payments, enhanced seller dashboards, mobile app improvements, and more. Every fee goes directly toward making your selling experience smoother, faster, and more secure.

6. A sustainable model for the future

The wedding resale space has grown dramatically, and Stillwhite has grown with it. Success fees create a sustainable model that allows us to keep innovating, provide better service, and remain the trusted marketplace for brides worldwide for years to come.

In Summary

1. Low upfront cost: It remains affordable to list your dress.
2. Only pay when you sell: The success fee applies only when your dress sells.
3. Shared success: Our growth is tied directly to your success.
4. Better marketing & service: Fees fund the growth of our buyer audience and the improvement of your selling experience.

We’re committed to making Stillwhite the best place to sell your dress, and this change helps ensure we can continue doing that well into the future.