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Wedding Dress Price Report

Stillwhite, the world's largest wedding dress marketplace analysed 10,594 listings to find out which US state spends the most on a wedding gown.

Key takeaways:

  • The average spend on a wedding dress in the US is $2,745
  • At $3,764, New York brides are the biggest spenders
  • South Dakota brides spend the least (and less than half the national average), at a modest $1,361

Who spends what?

How do you compare?

Below is a breakdown ranking each state by the average retail purchase price (minus tax and alterations), from highest to lowest:

Rank State Average Price
1 New York $3,764
2 District Of Columbia $3,399
3 California $3,249
4 New Jersey $3,182
5 Pennsylvania $2,974
6 Massachusetts $2,891
7 Connecticut $2,881
8 Michigan $2,824
9 Illinois $2,823
10 Florida $2,721
11 Maryland $2,557
12 Texas $2,549
13 Louisiana $2,467
14 Delaware $2,393
15 Tennessee $2,380
16 Arizona $2,377
17 Washington $2,360
18 New Mexico $2,359
19 North Carolina $2,323
20 Hawaii $2,306
21 Georgia $2,299
22 New Hampshire $2,291
23 Virginia $2,260
24 Colorado $2,191
25 Indiana $2,171
26 Alaska $2,160
27 Oregon $2,153
28 Minnesota $2,133
29 Nevada $2,124
30 South Carolina $2,111
31 Rhode Island $2,087
32 Ohio $2,070
33 Arkansas $2,042
34 Nebraska $2,011
35 Maine $1,957
36 Alabama $1,954
37 Missouri $1,952
38 Oklahoma $1,927
39 Vermont $1,918
40 Kentucky $1,905
41 Wisconsin $1,905
42 Mississippi $1,893
43 Montana $1,892
44 Utah $1,868
45 Idaho $1,736
46 Iowa $1,693
47 West Virginia $1,672
48 Kansas $1,667
49 North Dakota $1,589
50 Wyoming $1,435
51 South Dakota $1,361
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