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Record Breaking Dress by J'Aton

Wedding dresses by couture label J'Aton always make us sit up and take notice. When Amy's stunning contemporary wedding dress by J'Aton became available for sale last week, it broke the record of the highest retail value of any dress listed on Still White to date.

Behind the label are Australian duo Jacob Luppino and Anthony Pittorino. Luppino explains they find inspiration in history, art, nature and architecture and perhaps a little more evocatively "dress women the way men want to see women dressed".

This dress certainly has impact, Amy describes her groom as being "blown away...he had the biggest smile on his face when I was walking down the aisle. His comment was 'I now know that all the money and trips to Melbourne was worth it'. With their wedding dresses taking 6 months to create with at least 4 fittings, the bride who buys this preloved J'Aton dress will make a huge saving in both time and money.

As for how Amy felt when she wore the dress? "Like a princess - everything I dreamt of and more... I wouldn't have changed a thing."

Photography by gm photographics

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The J'aton wedding dress featured in this story has been sold

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It was my first time using the platform and I loved how easy it was to search for dresses by designers and sizes. The seller was great and super responsive and answered all my questions. Great experience. Can’t wait to wear the dress.
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